Social Listening Blog

 Hello everyone! Today for my Social Listening Blog I am going to be talking about Tarte Cosmetics. Tarte Cosmetics is a Cosmetic company that was started by a woman named Maureen Kelly. According to their website, Tarte is known for having vegan friendly makeup options, clinically proven ingredients, and so on. Tarte has been in the well known makeup game for quite some time now, which is quite rare for the beauty community, because what usually happens is products become very popular for a short period of time, blowing up on social media, and then die down after a couple months and you never really hear of them anymore, but Tarte has been around since 2003, becoming available at Sephora in 2005, that is 20 years of being Tarte being around, but just because Tarte has been around for awhile doesn't quite make them top tier, their sales aren't exactly as high as companies like Dior or Charolette Tilbury. Tarte has had multiple different beauty lines of almost every makeup product you can think of, but the reason I chose Tarte for this Social Listening Blog is because Tarte has been under a little bit of fire recently, due to their multi million dollar brand trip they just took to Dubai. The controversy has caused quite a stir up of reactions towards Tarte, which has created a great amount of free marketing for them, because everyone is talking about them! The controversy started when Tarte Cosmetics flew 50 big time social media influencers including their plus 1's in first class on an Emirates Airline Flight to Dubai, a one way first class ticket for this flight is $15,000, so you can do the math, that is a lot of money, just for the flight there. Once they got to Dubai the 50 girls plus their 1 guest were lodged in Ritz Carlton Villas, which are some of the most luxury hotels in the world. This may seem like an absolutely amazing trip and why should anyone be having doubts about this? Well it's coming from the amount of money spent on this trip vs the amount of money Tarte Cosmetic actually has. People all over Tik Tok are talking about whether Tarte is a pyramid scheme or doing some other money laundering to get their money, but then their are the people who are saying Tarte is very smart to be doing this because they are getting all sorts of advertisement by people talking about them, the advertising from the 50 infulencers on the trip alone was an insane amount of marketing for them, a very smart move by Tarte's Marketing team, because once the influencers started posting about the trip, it had everyone talking, whether it was bad or good talk. The best part about this little "scandal" for me, was the was Tarte responded, they came out with a Tik Tok on the Tarte Cosmetic Verified account, with their mascot walking into an empty office building saying "POV: you show up for work but the marketing team spent all of our money on a brand trip (Tik Tok linked below), this video created amazing advertising because most of the comments were saying things like "this made me want to buy Tarte" and "I love Tarte now". I believe that this brand trip did nothing but good for them, even if it took a large amount of money, because they are now being talked about everywhere, this taught me that no advertising is ever bad advertising, just let them talk! 

(The Tarte Tik Tok)-https://www.tiktok.com/@tartecosmetics/video/7192705430584429870